A label that is exported all over Africa. |
Unloading bags of corn from France. |
The factory also produces soft drinks, such as Fanta orange and Fanta grenadine. In addition, they make a low-alcohol shandy-type of drink under the Primus label called Primus Radler Citron.
From small tube to bottle! |
Almost all the African beer comes in glass bottles with old-fashioned caps. They look like a McDonald's Super Size Me drink. Except for Guiness and Heineken, the beer bottles contain 65 cl or about 23 ounces of beer. Brasseries du Congo is moving toward replacing the glass bottles and old-fashioned caps with plastic bottles and screw-off caps. They see big gains in breakage reduction and the sales angle that such big bottles of beer can be enjoyed on more than one occasion due to the screw-on top. We saw machines that take what look like test tubes and "souffler" them (blow air into them) to shape them into soda/beer bottles (instead of glassblowing, it is mechanized plastic blowing). Unfortunately, in the absence of recycling programs the empties are more likely to find their way into the river, gutters, or roadsides than be reused as bottles or turned into material to make something else.
Dusty Tembo bottles |
Trunk of a huge elephant outdoor sculpture |
Beer is almost always served cold but unless one is drinking pretty fast, it gets warm by the time you're done. I try to talk Stro into splitting a beer with me for that reason. The custom when serving anyone a bottled drink is to open the bottle in front of them, pour some into a glass (or not) and replace the cap on top of the bottle. These two steps are essential in assuring the recipient that the beer has not been tampered with. It also serves to keep bugs out of the beer.
A man's beer! 23 oz. |
Our brewery tour group totaled 14, all Americans from the Embassy and their guests (that'd be me). We not only got to taste the beer but came home with brewery bling--tee-shirts in the Primus bright blue with "Primus Ambassador" on the front. How perfect.
Cheers! I resemble the brewery tour remark, from Williamsburg to Strasbourg to Vermont's own Long Trail Ale ... But I also recall fondly touring the old Guinness brewery with you in Dublin in 1991. ;) Proud to share the title "Primus Ambassador."
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